Cookie POlicy
What Are Cookies?
As is common practice with almost all professional websites this site uses cookies to improve your user experience. If agreed, cookies are stored on your browser or the hard drive of your computer. This cookie policy describes what information they gather, how we use it and why we sometimes need to store these cookies.
How We Use Cookies
The main reason we use a cookie policy is to distinguish you from other users of our website. This helps us to provide a good experience on our site and make necessary improvements. In most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site.It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
The Cookies We Use
This site offers newsletter or email subscription services. Cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
When you submit data through a form such as those found on product pages or contact pages, cookies may be set to remember your user details for future correspondence.
From time to time we may offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
Third Party Cookies
Google Analytics
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. Google Analytics collects non-personal information to track how visitors move through the website. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. You can read more information on the cookies used by Google Analytics on its information page.
Act-On Software, Inc.
Force24
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
- F24_autoID
- F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities.
All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
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